Part 1: The Brand Voice Test

Part 1: The Brand Voice Test

In the competitive real estate market, a distinctive brand voice is crucial for standing out. Generic phrases such as "dream home" or "perfect location" are overused and fail to capture the attention of potential clients. Developing a unique voice, however, makes your listings and content instantly recognizable, creating a signature style that sets you apart.

Questions in This Section

1

Unique Phrases

Does the content use words/phrases only YOU would say?

2

Tone Consistency

Does it match how you speak in real conversations?

3

Personal Stories

Does it reference your specific experiences (not generic examples)?

4

Industry Jargon

Does it use the RIGHT level of technical language for your audience?

5

Personality Markers

Can someone who knows you recognize this as YOUR writing?